Internet Marketing Website

Your Internet Marketing Website is one of the best marketing tools available for your business.  How To Do A Website should be a major component of your Online Marketing Strategies.

Since there are numerous options of websites, micro-sites, social sites and domain extensions available, for this discussion we will be specific to .com extension using WordPress for your content management platform.

The .com extension is a “trust-building” extension. Doesn’t mean the other extensions are bad, .com is just more comfortable for most people. Word Press has great functionality that presents a very professional look to your site.

Why is this important?  because in my opinion this allows you to quickly set up a site without a huge budget outlay or massive technical knowledge.  In your Internet Marketing Plans you should have already have determined your goals for your site.  WordPress will allow you to take action sooner than later. It is very flexible, you can customize to look like a traditional website with a static home page or use as Internet Marketing Blogs.

Note – Social Media Marketing discusses the various Web 2.0 Marketing sites that you certainly want to use to engage your community.  And then encourage visiting your website.

Your website will be your online home, building your presence and requiring a commitment to upkeep and maintenance similar to an offline business.  One of the pro’s for using WordPress is the huge resources that can simplify building (and maintaining) your site.

WordPress Tutorials and PlugIns

Here are two resources for building your knowledge of WordPress tutorials and WordPress Plug-Ins.  By the way, Word Press Plug-Ins are amazing scripts that provide short cuts and save time on the tasks you will perform in building & maintaining your website.

Word of caution about using the Plug-Ins for your site:

  • Add one Plug-In at a time.  They do not always play well with each other. If something funky happens, de-activate each one at a time to discover the villian.
  • Do Not be the first one to use a new plug in.  You only want to use well tested plug ins.  Also back up before adding new plug ins and stick with the most popular plug-ins like All-In-One SEO.

Page Speed

Here is another resource that is good to use to check page speed.  Visitors are very impatient and could leave a site within 3 seconds if the site loads slowly.  Google considers this in the quality of the visitor experience.

Remember as you add content, images, videos and more visitors to your site, it will have an impact on speed.  So make sure you have a plan to adjust.  Select a webhost that is able to grow with your business.

Gary Vaynerchuk Creating Quality Content

Gary V specifically discusses how to drive online business. Gary shares how caring for the customer gets more eyeballs to your website.  Content is King.   Create quality content, caring for your customer, interacting with customers who leave comments will create long term customers.  The game is interaction, he replies to all emails & comments.

People feel they are late to the game.  Gary feels it is easier now…people are now use to 25-30 second videos.  Don’t be scared of competition.

Gary believes the three most important factors to establishing a loyal base:

1. Know what you are talking about. You have to be good to set yourself above the crowd, not just repeating others’ opinions.

2. Care about your community.  Reply, Reply, Reply.  He makes a point to reply as quickly as possible to comments on his website.

3. Innovate….rebrand….innovate.  By constantly providing something new for your community, you establish yourself as the go-to source.  Stay current and innovate!

I hope this information on How To Have A Website helps you build your Internet Marketing Website.  Please share Top Marketing Savvy.com with your friends. Bookmark to visit often and get current Online Marketing Strategies.