Internet Marketing SEO

Internet Marketing SEO is all about attracting visitors to your Internet Marketing Website by using the search engine results. 

Appearing in your visitors’ search results is possible with targeting the keyword or keyword phrase that they input. A well optimized site will have these components:

  • Targeted keyword (phrases) driving traffic to your website
  • Quality content providing value for your visitors
  • Quality inbound links

Over time, Optimization Techniques can increase your sites rankings, thus bringing visitors that may convert to customers.  This Organic SEO is unpaid traffic builds over time and is not as fast as a paid campaign.

And the highest percentage of search engine users prefer to click on the first three unpaid results vs. the paid ads. They perceive these natural results to have more “authority” than the sales ads. That is such a high value is placed on “getting on the first page”. Make every effort to provide unique content that is what your visitor expects when they type in the search term(keyword). Search Engines reward unique content with higher rankings.

Keyword Research

Your posts or pages need to place the keyword (phrase) in your page title, beginning of your first paragraph and in your description.  If you start looking in the browser of websites you visit, you will notice the well optimized sites will have these keywords or keyword phrases in the browser field, often instead of the business name.

Remember to use keywords with your images and videos, building even more trust with the search engines. After you select the targeted keywords for your site, concentrate on producing quality content. And commit to adding fresh content on a regular basis.

You will build quality links only after your site is filled with quality content. Wait for links and first focus on the quality of your content.  The two videos below provide a fuller discussion on:

  • Keyword Research
  • Using All In One Search Engine Plug In (WordPress)

Aaron from Seobook explains keyword research and how to use Analytics to discover where your traffic is coming from.  It is good to have Analytics instead of just using your server log.  Easy to find what keywords you are ranking for and find more relevant keyword groups to rank.

You can go to competing sites and see how they rank. Your competitors may provide additional keywords you may have missed. Create your pages with basic keywords, and then, using your Analytics, see what words Google ranks your site. 

Although he doesn’t describe the buying keywords as much as I would like, he gives good explanations for newbies, not for advanced internet marketers. Aaron gives examples of modifiers to search terms, buy keywords, information keywords and local terms.


SEO Tutorial

There is one amazing Plug-In,  All In One SEO, that provides so much benefit to your SEO efforts you need to put it on all your site. The tutorial below will assist you with installing, activating, enabling and settings.

In this SEO Tutorial, Justin explains what AIO SEO Plug-In does.  How you can control the Title that show in the browser and also in search results.  Use Keywords (Phrases) you want to rank.  The description shows up in the search engine rankings. You want to use specific keywords, separated by commas.

Justin reviews the formatting, settings and explains his choices. How the field underneath each post allows you to specify Title, Description and Keywords for every keyword. Creating even more SEO juice for each specific post.

Justin likes re-wording the post SEO Title a little different from the Headline just to mix it up a little.  Make sure you fill in (title, description, etc.) for every page and post. This will improve your search engine rankings for each page/post, making it very specific and not relying on your home page only.

Google Panda SEO Changes

With the recent Google Panda update, the PageRank methodology is changed to improve and enhance users’ experience on websites. How does this affect Internet Marketers?

Now, post Panda Update, you must pay stricter attention to user experience as you build your websites to appear high in search results. Pay particular attention to these factors:

• Quality, relevant and unique content.
• In content links vs. comments links.
• Providing reasons for visitors to increase their onsite and reducing Bounce Rate.
• Give visitors a reason to share your site.

This article, by Evan Britton, provides one of the best summaries (and easiest to read) of the Google Panda Update Changes to SEO.

Top SEO Tips

Here are two fantastic resources with Top SEO Tips and Seo Link Building. Consider links as a result of your wonderful content. Be very strategic with your first few links. Later you can get quantity of links. But in the beginning your first links really should reflect the time and quality of the content of your site.
Done correctly, Internet Marketing SEO, will take time yet be a consistent people magnet drawing targeted traffic to your site.  You can read more about Internet Marketing Website and Internet Marketing How To tips.

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